Jo's Coco Logo and Branding

Jo's Coco is like a food truck, but sells hot cocoa. The mission of the small business is to bring people together, kids or adults, to have a happy, fun time in the winter. The logo I created reflects this by showing a happy Jo (the owner) holding a tasty, warm cup of cocoa. The rustic font reflects the modern aesthetic of the business while the color scheme evokes feelings of the holidays and chocolate. When the font is placed on a brown hot cocoa background, it puffs up just like marshmallows do in a warm cup of cocoa. Complete with the logo is a branding package, with each business card, envelope, and cover letter enlivened by a cheery, smiling Jo!

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