Gorilla Power

“Gorilla Power” is a proposed brand of pre-workout drinks I designed based on the concept of the strength of a gorilla. Silverbacks have several times the strength of a human and can lift 4,000 Ib on a bench press. It is based on the slogan “We make you strong, you make them strong,” because a portion of each purchase is donated to help restore gorilla habitats. The design of the cans features 4 gorillas each working out with a different piece of equipment.

 

The point of display for these cans is a dumbbell rack I built out of wood, which doubles as a holder for the cans. The colors of each can splash out from the sides of the rack and create an energetic and appealing display. The Gorilla Power logo letters are also raised on the top of the rack so consumers can know what they are looking at from afar.

I had so much fun completing this project- Gorillas are my favorite animals! I enjoyed the challenge of creating the rack and printing and applying the labels for the cans myself.